As Creative Director for a fully retained Google Ads and YouTube Ads team at MediaMonks, I provided leadership to a fantastic group of Art Directors and Copywriters, taking projects from ideation through execution. We explored solutions with design, copy, photography, video, illustration, and animation for the many B2B marketing materials that drive the profit center for Google.

My teams led a redesign of YouTube Ads website and parts of the Google Ads design refresh which set a new creative direction for all other marketing. We strategically crafted multi-email series to educate Google Ads customers, used AI to draft storyboards for videos about new Google Ads business units, and crafted dozens of executive decks and brand templates, including guidelines for Dark Mode, and Accessibility.

All of this is under strict NDA, except for the publicly facing websites and projects that are linked in this section. The two website links are strongly representative of all of the the other projects under NDA in terms of the voice, tone, look and feel.